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The Follow-Through €27.00 The Follow-Through. Your new opening makes a promise. This keeps it all the way to your button: it goes through the rest of your page or email, line by line, and fixes every spot where the old message creeps back. In your voice. You approve every change.

The Stand Out Lens

€17.00

Total€17.00

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The "Beat Your Opening" Guarantee. Run the Lens on one page, email or ad. Test the new opening against your old one with the Fair Test. If it doesn't win, or you just don't believe it will, email me within 30 days and I'll refund every cent. Keep the book anyway.

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Here's Everything You're Getting In The Stand Out Lens

The Stand Out Lens · yours to keep, with a Quick StartSo more of the right people read past your first line and reach your offer, on every page, email and ad.
Stand Out or Fade Away · PDF, ePub and audiobookSo you see why buyers choose the offer they understand first, and make yours that one.
3 guides: The Opening Playbook, The Fair Test, The Proof SafeSo you know which opening sells before you bet a launch on it, and have the proof ready to back it up.

Our guarantee